A 90th birthday merits a celebration, and Davidoff of Geneva’s Avo Cigars brand is celebrating its namesake with the release of the Davidoff of Geneva, Avo Cigars 90th Classic Covers Volume 3. Avo Uvezian is a legendary Armenian-American jazz artist who launched a cigar brand 30 years ago from a box atop his piano. After three decades blending cigars with Davidoff of Geneva’s Hendrik Kellner, Uvezian’s latest release puts a new spin on a familiar blend. Traditionally, the Avo-brand cigars were released each March, in honor of Uvezian’s birthday. The Avo Cigars Classic Covers series launched just a year ago, and Volume 1 was the first new release from the Avo brand that did not actually celebrate Uvezian’s birthday. Having skipped Uvezian’s 89th, Davidoff of Geneva returned this year with Volume 3 to resume the annual celebration.
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